StealthX - Redefining Hiring with a Best-in-Class Candidate Experience

Introduction

As a fast-growing B2B text messaging platform, Wonder Cave had built a strong presence in political advocacy, but their ambitions extended far beyond that. They wanted to scale into new industries like nonprofits, education, and corporate marketing—but lacked a dedicated marketing function to drive growth.

With no structured marketing team in place, they needed a strategic marketing leader who could:

Establish a B2B demand generation strategy
Build a scalable lead generation pipeline
Position Wonder Cave as a leading messaging platform beyond politics

But hiring a marketing leader wasn’t just about filling a role—it was about designing an experience that would attract, engage, and land top-tier talent.

That’s where StealthX came in. Rather than approaching this as a simple recruiting task, we applied UX thinking to build a candidate experience that reflected Wonder Cave’s fast-moving, high-growth culture.

The Challenge: A Competitive Market & No Existing Hiring Infrastructure

Wonder Cave’s leadership recognized that hiring in today’s competitive talent landscape isn’t just about job descriptions—it’s about experience.

Marketing talent is in high demand, and the best candidates expect a clear, engaging, and well-structured hiring journey.
No formal hiring process existed to ensure Wonder Cave could attract, evaluate, and secure the right fit efficiently.
A fast-paced, startup-style environment meant that the right candidate needed to thrive in ambiguity and take initiative.
A unique mix of technical and industry expertise was required—B2B growth experience plus an understanding of the political and advocacy space.

Research: Understanding the Ideal Candidate Experience

We conducted stakeholder interviews across Wonder Cave’s leadership, operations, and product teams, uncovering key insights:

Key competencies needed—including B2B demand generation, account-based marketing (ABM), and CRM implementation.
The ideal hiring process—a balance of speed, structure, and engagement to secure top talent.
Cultural fit—Wonder Cave thrives on a fast-moving, “Get Stuff Done” startup mentality, and the new hire needed to match that.
Industry expertise—the candidate needed to understand SaaS and B2B marketing in advocacy, political, or adjacent sectors.

Strategy: Designing a Seamless Hiring Journey

Using this research, we crafted a structured, high-touch process that:

Clearly defined role responsibilities, success metrics, and compensation.
Attracted top marketing talent through compelling job descriptions and targeted outreach.
Create a transparent, structured interview process that made candidates feel valued and informed.

Execution: Running the Process & Hiring the Right Leader

With the framework in place, we:

Sourced top candidates via referrals, LinkedIn, and direct outreach.
Conducted structured interviews with clear scoring rubrics.
Facilitated decision-making sessions to align leadership on the best candidate.
Created a seamless offer and onboarding experience.

The result? A marketing leader who didn’t just meet Wonder Cave’s needs but was excited to join, thanks to a hiring experience that reflected the company’s energy and ambition.

The Outcome: A Marketing Leader Who’s Ready to Scale Wonder Cave

Marketing Director Hired – Landed a high-impact B2B marketing leader with expertise in demand generation and SaaS growth strategies.

Scalable Marketing Function Established – Built the foundation for demand generation, lead tracking, and market expansion.

Hiring Process Framework in Place – A repeatable, high-quality hiring experience to attract top talent as Wonder Cave scales.

Time to Hire: 4 weeks from job posting to final offer acceptance
Candidate Experience: Highly rated—helping secure a top-tier hire
Business Impact: A structured marketing function now driving scalable growth

Redefining Hiring with a Best-in-Class Candidate Experience